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Marketing strategy : planning and implementation / Orville C. Walker Jr., Harper W. Boyd, Jr., Jean-Claude Larre??che??.
Material type:
TextSeries: Irwin series in marketingPublication details: Chicago : Irwin, 1996.Edition: 2nd edDescription: xxiv, 392 p. : ill. ; 23 cmISBN: - 0256136920
- 658.802 20
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode | |
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Main library General Stacks | 658.802 / WA.M 1996 (Browse shelf(Opens below)) | 1 | Available | 003404 |
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| 658.802 / PE.M 2001 Marketing communications / | 658.802 / PE.S 2008 Strategic integrated marketing communication : | 658.802 UN.M 2006 Marketing communications : | 658.802 / WA.M 1996 Marketing strategy : | 658.802 / WI.S 2004 Strategic marketing management : | 658.804 / BL.B 2005 Business-to-business marketing management : | 658.81 / CR.S 2010 Sales management : |
Includes bibliographical references and indexes.
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