Marketing strategy :
Walker, Orville C.
Marketing strategy : planning and implementation / Orville C. Walker Jr., Harper W. Boyd, Jr., Jean-Claude Larre??che??. - 2nd ed. - Chicago : Irwin, 1996. - xxiv, 392 p. : ill. ; 23 cm. - Irwin series in marketing .
Includes bibliographical references and indexes.
0256136920
95022508
Marketing -- Management.
658.802
Marketing strategy : planning and implementation / Orville C. Walker Jr., Harper W. Boyd, Jr., Jean-Claude Larre??che??. - 2nd ed. - Chicago : Irwin, 1996. - xxiv, 392 p. : ill. ; 23 cm. - Irwin series in marketing .
Includes bibliographical references and indexes.
0256136920
95022508
Marketing -- Management.
658.802