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Marketing strategy : planning and implementation / Orville C. Walker Jr., Harper W. Boyd, Jr., Jean-Claude Larre??che??.

By: Contributor(s): Material type: TextTextSeries: Irwin series in marketingPublication details: Chicago : Irwin, 1996.Edition: 2nd edDescription: xxiv, 392 p. : ill. ; 23 cmISBN:
  • 0256136920
Subject(s): DDC classification:
  • 658.802   20
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Holdings
Item type Current library Call number Copy number Status Date due Barcode
Books Books Main library General Stacks 658.802 / WA.M 1996 (Browse shelf(Opens below)) 1 Available 003404

Includes bibliographical references and indexes.

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