Marketing strategy : (Record no. 1582)

MARC details
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 090908s1996 ilua b 000 0 eng
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 95022508
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0256136920
035 ## - SYSTEM CONTROL NUMBER
System control number (Sirsi) u2460
040 ## - CATALOGING SOURCE
Original cataloging agency EG-CaNU
Transcribing agency EG-CaNU
Modifying agency EG-CaNU
042 ## - AUTHENTICATION CODE
Authentication code ncode
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.802
Edition number 20
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Walker, Orville C.
9 (RLIN) 2677
245 10 - TITLE STATEMENT
Title Marketing strategy :
Remainder of title planning and implementation /
Statement of responsibility, etc. Orville C. Walker Jr., Harper W. Boyd, Jr., Jean-Claude Larre??che??.
250 ## - EDITION STATEMENT
Edition statement 2nd ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Chicago :
Name of publisher, distributor, etc. Irwin,
Date of publication, distribution, etc. 1996.
300 ## - PHYSICAL DESCRIPTION
Extent xxiv, 392 p. :
Other physical details ill. ;
Dimensions 23 cm.
490 #0 - SERIES STATEMENT
Series statement Irwin series in marketing
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references and indexes.
596 ## -
-- 1
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing
General subdivision Management.
9 (RLIN) 4572
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Boyd, Harper W.
9 (RLIN) 4573
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Larre??che??, Jean-Claude.
9 (RLIN) 4574
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Shelving location Date acquired Source of acquisition Total Checkouts Full call number Barcode Date last seen Copy number Price effective from Koha item type
    Dewey Decimal Classification     Main library Main library General Stacks 01/26/2020 AHRA-P   658.802 / WA.M 1996 003404 11/24/2019 1 11/24/2019 Books