Marketing strategy and competitive positioning / Graham J. Hooley, Nigel F. Piercy, Brigitte Nicolaud.
Material type: TextPublication details: New York : FT Prentice Hall, 2007, c2008.Edition: 4th edDescription: xviii, 614 p. : ill. ; c2008ISBN:- 9780273706977
- 658.802 22
Contents:
Item type | Current library | Call number | Copy number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|---|
Books | Main library General Stacks | 658.802 / HO.M 2008 (Browse shelf(Opens below)) | 1 | Available | 000964 |
Includes bibliographical references (p. 572-598) and index.
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