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1.
Strategic marketing / David W. Cravens, Nigel F. Piercy. by Series:
Edition: 6th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : Irwin/McGraw-Hill, c2009
Availability: Items available for loan: Main library (2)Call number: 658.8 / CR.S 2009, ...

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2.
Marketing strategy and competitive positioning / Graham J. Hooley, Nigel F. Piercy, Brigitte Nicolaud. by
Edition: 4th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : FT Prentice Hall, 2007, c2008
Availability: Items available for loan: Main library (1)Call number: 658.802 / HO.M 2008.

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