Marketing strategy and competitive positioning /
Hooley, Graham J.
Marketing strategy and competitive positioning / Graham J. Hooley, Nigel F. Piercy, Brigitte Nicolaud. - 4th ed. - New York : FT Prentice Hall, 2007, c2008. - xviii, 614 p. : ill. ; c2008.
Includes bibliographical references (p. 572-598) and index.
9780273706977
2007041193
EMBA.
MOT.
Target marketing.
Marketing -- Management.
658.802
Marketing strategy and competitive positioning / Graham J. Hooley, Nigel F. Piercy, Brigitte Nicolaud. - 4th ed. - New York : FT Prentice Hall, 2007, c2008. - xviii, 614 p. : ill. ; c2008.
Includes bibliographical references (p. 572-598) and index.
9780273706977
2007041193
EMBA.
MOT.
Target marketing.
Marketing -- Management.
658.802