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Marketing strategy and competitive positioning / Graham J. Hooley, Nigel F. Piercy, Brigitte Nicolaud.

By: Contributor(s): Material type: TextTextPublication details: New York : FT Prentice Hall, 2007, c2008.Edition: 4th edDescription: xviii, 614 p. : ill. ; c2008ISBN:
  • 9780273706977
Subject(s): DDC classification:
  • 658.802   22
Contents:
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Holdings
Item type Current library Call number Copy number Status Date due Barcode
Books Books Main library General Stacks 658.802 / HO.M 2008 (Browse shelf(Opens below)) 1 Available 000964

Includes bibliographical references (p. 572-598) and index.

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