Basic marketing : a marketing strategy planning approach

By:

Perreault, William D

Contributor(s):

cannon, Joseph P., Ph. D
. http://www.loc.gov/catdir/toc/ecip0617/2006023229.html

Material type: Text

TextPublication details: Boston : McGraw-Hill/Irwin, c2008Edition: 16th edDescription: 1 v. (in various pagings) : col. ill. ; 29 cm. + 1 CD-ROM (4 3/4 in.)ISBN:

9780073529806 (alk. paper)
007352980X (alk. paper)

Subject(s):

Marketing -- Management

DDC classification:

621.3 22

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Holdings
Item type	Current library	Call number	Copy number	Status	Date due	Barcode
Books	Main library General Stacks	658.8 / PE. B 2009 (Browse shelf(Opens below))	1	Available		007895

The subtitle of the 15th edition was A Global-Managerial Approach. Joseph P. Cannon is a new author to this edition

Includes bibliographical references and indexes

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