Basic marketing : a marketing strategy planning approach (Record no. 4683)

MARC details
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 100328s 000 0 eng
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2006023229
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780073529806 (alk. paper)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 007352980X (alk. paper)
035 ## - SYSTEM CONTROL NUMBER
System control number (Sirsi) u5684
040 ## - CATALOGING SOURCE
Original cataloging agency EG-CaNU
Transcribing agency EG-CaNU
Modifying agency EG-CaNU
042 ## - AUTHENTICATION CODE
Authentication code ncode
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 621.3
Edition number 22
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Perreault, William D
9 (RLIN) 8087
245 ## - TITLE STATEMENT
Title Basic marketing : a marketing strategy planning approach
250 ## - EDITION STATEMENT
Edition statement 16th ed
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Boston :
Name of publisher, distributor, etc. McGraw-Hill/Irwin,
Date of publication, distribution, etc. c2008
300 ## - PHYSICAL DESCRIPTION
Extent 1 v. (in various pagings) :
Other physical details col. ill. ;
Dimensions 29 cm. +
Accompanying material 1 CD-ROM (4 3/4 in.)
500 ## - GENERAL NOTE
General note The subtitle of the 15th edition was A Global-Managerial Approach. Joseph P. Cannon is a new author to this edition
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references and indexes
596 ## -
-- 1
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing
General subdivision Management
9 (RLIN) 11302
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name cannon, Joseph P.,
Titles and other words associated with a name Ph. D
9 (RLIN) 11303
700 1# - ADDED ENTRY--PERSONAL NAME
Materials specified Table of contents only
Affiliation http://www.loc.gov/catdir/toc/ecip0617/2006023229.html
-- Connect to table of contents
9 (RLIN) 11304
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Shelving location Date acquired Source of acquisition Total Checkouts Full call number Barcode Date last seen Copy number Price effective from Koha item type
    Dewey Decimal Classification     Main library Main library General Stacks 01/26/2020 AHRA-P   658.8 / PE. B 2009 007895 11/24/2019 1 11/24/2019 Books