Basic marketing : a marketing strategy planning approach
Perreault, William D
Basic marketing : a marketing strategy planning approach - 16th ed - Boston : McGraw-Hill/Irwin, c2008 - 1 v. (in various pagings) : col. ill. ; 29 cm. + 1 CD-ROM (4 3/4 in.)
The subtitle of the 15th edition was A Global-Managerial Approach. Joseph P. Cannon is a new author to this edition
Includes bibliographical references and indexes
9780073529806 (alk. paper) 007352980X (alk. paper)
2006023229
Marketing--Management
621.3
Basic marketing : a marketing strategy planning approach - 16th ed - Boston : McGraw-Hill/Irwin, c2008 - 1 v. (in various pagings) : col. ill. ; 29 cm. + 1 CD-ROM (4 3/4 in.)
The subtitle of the 15th edition was A Global-Managerial Approach. Joseph P. Cannon is a new author to this edition
Includes bibliographical references and indexes
9780073529806 (alk. paper) 007352980X (alk. paper)
2006023229
Marketing--Management
621.3