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Implementing CRM : from technology to knowledge / David Finnegan, Leslie P. Willcocks.
Material type:
TextSeries: John Wiley series in information systemsPublication details: Hoboken, NJ : John Wiley & Sons, Inc., c2007.Description: xiii, 327 p. : ill. ; 24 cmISBN: - 0470065265
- 658.812 22
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Main library General Stacks | 658.812 / FI.I 2007 (Browse shelf(Opens below)) | 1 | Available | 001151 |
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| 658.81 / ST.M 1999 Management of a sales force / | 658.81 / ST.M 2003 المبيعات والتسويق والتحسين المتواصل | 658.812 / BU.C 2009 Customer relationship management : | 658.812 / FI.I 2007 Implementing CRM : | 658.812 / LU.C 2009 Customer service : | 658.812 SP.A / 2002 Anytime, anywhere : | 658.816 / SH.H 2008 How to price : |
Includes bibliographical references and index.
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