Implementing CRM :
Finnegan, David.
Implementing CRM : from technology to knowledge / David Finnegan, Leslie P. Willcocks. - Hoboken, NJ : John Wiley & Sons, Inc., c2007. - xiii, 327 p. : ill. ; 24 cm. - John Wiley series in information systems .
Includes bibliographical references and index.
0470065265
2006100398
EMBA.
MOT.
Customer relations -- Management.
Customer services.
658.812
Implementing CRM : from technology to knowledge / David Finnegan, Leslie P. Willcocks. - Hoboken, NJ : John Wiley & Sons, Inc., c2007. - xiii, 327 p. : ill. ; 24 cm. - John Wiley series in information systems .
Includes bibliographical references and index.
0470065265
2006100398
EMBA.
MOT.
Customer relations -- Management.
Customer services.
658.812