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Basic marketing : a marketing strategy planning approach

By: Contributor(s): Material type: TextTextPublication details: Boston : McGraw-Hill/Irwin, c2008Edition: 16th edDescription: 1 v. (in various pagings) : col. ill. ; 29 cm. + 1 CD-ROM (4 3/4 in.)ISBN:
  • 9780073529806 (alk. paper)
  • 007352980X (alk. paper)
Subject(s): DDC classification:
  • 621.3   22
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Holdings
Item type Current library Call number Copy number Status Date due Barcode
Books Books Main library General Stacks 658.8 / PE. B 2009 (Browse shelf(Opens below)) 1 Available 007895
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658.8 / MO.C 1999 Crossing the chasm : 658.8 / MO.C 1999 Crossing the chasm : 658.8 / PA.I 2009 Introduction to marketing : 658.8 / PE. B 2009 Basic marketing : a marketing strategy planning approach 658.8 / PE. M 2009 Marketing management : 658.8 / PE.E 2010 Essentials of Marketing 658.8 / PR.M 1993 Marketing :

The subtitle of the 15th edition was A Global-Managerial Approach. Joseph P. Cannon is a new author to this edition

Includes bibliographical references and indexes

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