Crossing the chasm : marketing and selling high-tech products to mainstream customers / Geoffrey A. Moore ; with a foreward by Regis McKenna.
Material type:
TextPublication details: New York : HarperBusiness, c1999.Edition: Rev. edDescription: xxi, 227 p. ; 21 cmISBN: - 0066620023
- 658.8 22
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Main library General Stacks | 658.8 / MO.C 1999 (Browse shelf(Opens below)) | 1 | Available | 000684 | ||
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Main library General Stacks | 658.8 / MO.C 1999 (Browse shelf(Opens below)) | 2 | Available | 000678 | ||
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Main library General Stacks | 658.8 / MO.C 1999 (Browse shelf(Opens below)) | 3 | Available | 000677 | ||
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| 658.8 / ME.M 2008 Managing marketing performance 2008-2009 / | 658.8 MI.D 1995 The discipline of market leaders : bchoose your customer, narrow your focus, dominate your market /cMichael Treacy and Fred Wiersema. | 658.8 / MO.C 1999 Crossing the chasm : | 658.8 / MO.C 1999 Crossing the chasm : | 658.8 / MO.C 1999 Crossing the chasm : | 658.8 / MO.C 1999 Crossing the chasm : | 658.8 / PA.I 2009 Introduction to marketing : |
Includes index.
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