Crossing the chasm :
Moore, Geoffrey A., 1946-
Crossing the chasm : marketing and selling high-tech products to mainstream customers / Geoffrey A. Moore ; with a foreward by Regis McKenna. - Rev. ed. - New York : HarperBusiness, c1999. - xxi, 227 p. ; 21 cm.
Includes index.
0066620023
98055078
EMBA.
Selling -- High technology.
High technology -- Marketing.
Technological innovations -- Marketing.
658.8
Crossing the chasm : marketing and selling high-tech products to mainstream customers / Geoffrey A. Moore ; with a foreward by Regis McKenna. - Rev. ed. - New York : HarperBusiness, c1999. - xxi, 227 p. ; 21 cm.
Includes index.
0066620023
98055078
EMBA.
Selling -- High technology.
High technology -- Marketing.
Technological innovations -- Marketing.
658.8