Business marketing : connecting strategy, relationships, and learning / F. Robert Dwyer, John F. Tanner, Jr.

By:

Dwyer, F. Robert

Contributor(s):

Tanner, John F

Material type: Text

TextPublication details: Boston : McGraw-Hill Irwin, c2009.Edition: 4th edDescription: xxv, 678 p. : ill. ; 27 cmISBN:

9780071263436
0071263438

Subject(s):

DDC classification:

658.8 22

Contents:

Business Markets and Business Marketing -- Foundations for Creating Value -- Business Marketing Programming -- Managing Programs and Customers

Abstract: Business Marketing, 4e is targeted at the undergraduate Business Marketing course to students who want to succeed in business to business marketing. This edition combines a theory-driven yet hands-on approach to show students how to make profitable and quality business marketing decisions. This well known text introduces the concepts of marketing to businesses and stresses the importance of customer relationship and knowledge management.

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Holdings
Item type	Current library	Call number	Copy number	Status	Date due	Barcode
Books	Main library General Stacks	658.8 / DW.B 2009 (Browse shelf(Opens below))	1	Available		006100

Includes bibliographical references (p. 653-661) and index.

Business Markets and Business Marketing -- Foundations for Creating Value -- Business Marketing Programming -- Managing Programs and Customers

Business Marketing, 4e is targeted at the undergraduate Business Marketing course to students who want to succeed in business to business marketing. This edition combines a theory-driven yet hands-on approach to show students how to make profitable and quality business marketing decisions. This well known text introduces the concepts of marketing to businesses and stresses the importance of customer relationship and knowledge management.

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