Business marketing : (Record no. 2871)
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| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
|---|---|
| fixed length control field | 100227s2009 maua b 001 0 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780071263436 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0071263438 |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | (Sirsi) u3890 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | EG-CaNU |
| Transcribing agency | EG-CaNU |
| Modifying agency | EG-CaNU |
| 042 ## - AUTHENTICATION CODE | |
| Authentication code | ncode |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Edition number | 22 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Dwyer, F. Robert |
| 9 (RLIN) | 7663 |
| 245 10 - TITLE STATEMENT | |
| Title | Business marketing : |
| Remainder of title | connecting strategy, relationships, and learning / |
| Statement of responsibility, etc. | F. Robert Dwyer, John F. Tanner, Jr. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 4th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Boston : |
| Name of publisher, distributor, etc. | McGraw-Hill Irwin, |
| Date of publication, distribution, etc. | c2009. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxv, 678 p. : |
| Other physical details | ill. ; |
| Dimensions | 27 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes bibliographical references (p. 653-661) and index. |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Business Markets and Business Marketing -- Foundations for Creating Value -- Business Marketing Programming -- Managing Programs and Customers |
| 520 3# - SUMMARY, ETC. | |
| Summary, etc. | Business Marketing, 4e is targeted at the undergraduate Business Marketing course to students who want to succeed in business to business marketing. This edition combines a theory-driven yet hands-on approach to show students how to make profitable and quality business marketing decisions. This well known text introduces the concepts of marketing to businesses and stresses the importance of customer relationship and knowledge management. |
| 596 ## - | |
| -- | 1 |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Business Markets and Business Marketing |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Managing Programs and Customers. |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Business Marketing Programming. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing. |
| 9 (RLIN) | 7664 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Tanner, John F. |
| 9 (RLIN) | 7665 |
| 920 ## - | |
| -- | 0073529907 |
| 920 ## - | |
| -- | 9780073529905 |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Total Checkouts | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Main library | Main library | General Stacks | 01/26/2020 | BAC_P | 658.8 / DW.B 2009 | 006100 | 11/24/2019 | 1 | 11/24/2019 | Books |