Business marketing :
Dwyer, F. Robert
Business marketing : connecting strategy, relationships, and learning / F. Robert Dwyer, John F. Tanner, Jr. - 4th ed. - Boston : McGraw-Hill Irwin, c2009. - xxv, 678 p. : ill. ; 27 cm.
Includes bibliographical references (p. 653-661) and index.
Business Markets and Business Marketing -- Foundations for Creating Value -- Business Marketing Programming -- Managing Programs and Customers
Business Marketing, 4e is targeted at the undergraduate Business Marketing course to students who want to succeed in business to business marketing. This edition combines a theory-driven yet hands-on approach to show students how to make profitable and quality business marketing decisions. This well known text introduces the concepts of marketing to businesses and stresses the importance of customer relationship and knowledge management.
9780071263436 0071263438
Marketing.
Business Markets and Business Marketing Managing Programs and Customers. Business Marketing Programming.
658.8
Business marketing : connecting strategy, relationships, and learning / F. Robert Dwyer, John F. Tanner, Jr. - 4th ed. - Boston : McGraw-Hill Irwin, c2009. - xxv, 678 p. : ill. ; 27 cm.
Includes bibliographical references (p. 653-661) and index.
Business Markets and Business Marketing -- Foundations for Creating Value -- Business Marketing Programming -- Managing Programs and Customers
Business Marketing, 4e is targeted at the undergraduate Business Marketing course to students who want to succeed in business to business marketing. This edition combines a theory-driven yet hands-on approach to show students how to make profitable and quality business marketing decisions. This well known text introduces the concepts of marketing to businesses and stresses the importance of customer relationship and knowledge management.
9780071263436 0071263438
Marketing.
Business Markets and Business Marketing Managing Programs and Customers. Business Marketing Programming.
658.8