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Essentials of contemporary advertising / William F. Arens, David H. Schaefer, Michael Weigold.
Material type:
TextPublication details: Boston : McGraw-Hill Irwin, c2009.Edition: 2nd edDescription: xxiv, 558 p. : col. ill. ; 28 cmISBN: - 0073380970 (alk. paper)
- 659.1 22
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode | |
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Main library General Stacks | 659.1 / AR.E 2009 (Browse shelf(Opens below)) | 1 | Available | 003616 |
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| 658.88 / RA.I 2003 Implementing electronic card payment systems / | 658.913621 / BE.M 2008 Management lessons from Mayo Clinic : | 659.1 / AR.C 2008 Contemporary advertising / | 659.1 / AR.E 2009 Essentials of contemporary advertising / | 659.1 / BE.A 2009 Advertising and promotion : | 659.1 / MO.A 2009 Advertising : | 659.1 / RO.A 1997 Advertising communications & promotion management / |
Includes bibliographical references (p. 511-523) and indexes.
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