Essentials of contemporary advertising /
Arens, William F.
Essentials of contemporary advertising / William F. Arens, David H. Schaefer, Michael Weigold. - 2nd ed. - Boston : McGraw-Hill Irwin, c2009. - xxiv, 558 p. : col. ill. ; 28 cm.
Includes bibliographical references (p. 511-523) and indexes.
0073380970 (alk. paper)
2008005753
Advertising.
659.1
Essentials of contemporary advertising / William F. Arens, David H. Schaefer, Michael Weigold. - 2nd ed. - Boston : McGraw-Hill Irwin, c2009. - xxiv, 558 p. : col. ill. ; 28 cm.
Includes bibliographical references (p. 511-523) and indexes.
0073380970 (alk. paper)
2008005753
Advertising.
659.1