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Essentials of contemporary advertising / William F. Arens, David H. Schaefer, Michael Weigold.

By: Contributor(s): Material type: TextTextPublication details: Boston : McGraw-Hill Irwin, c2009.Edition: 2nd edDescription: xxiv, 558 p. : col. ill. ; 28 cmISBN:
  • 0073380970 (alk. paper)
Subject(s): DDC classification:
  • 659.1   22
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Holdings
Item type Current library Call number Copy number Status Date due Barcode
Books Books Main library General Stacks 659.1 / AR.E 2009 (Browse shelf(Opens below)) 1 Available 003616

Includes bibliographical references (p. 511-523) and indexes.

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