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Marketing research : the impact of the Internet / Carl McDaniel, Jr., Roger Gates.

By: Contributor(s): Material type: TextTextPublication details: Cincinnati, Ohio : South-Western, c2002Edition: 5th edDescription: xxxii, 682, 36, 9 p. : col. ill. ; 26 cm. + 1 computer optical disc (4 3/4 in.)ISBN:
  • 032412581X
Subject(s): DDC classification:
  • 658.83   21
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Item type Current library Call number Copy number Status Date due Barcode
Books Books Main library General Stacks 658.83 / MC.M 2002 (Browse shelf(Opens below)) 1 Available 002108
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658.83 / KO.M 2008 Marketing research : 658.83 / MA.M 1999 Marketing research : 658.83 / MA.M 2010 Marketing research : 658.83 / MC.M 2002 Marketing research : 658.83 / MC.M 2008 Marketing research essentials / 658.83 / MC.M 2010 Marketing research / 658.83 ZI.E / 2010 Essentials of marketing research /

Rev. ed. of: Contemporary marketing research. 4th. c1999.

Includes bibliographical references (p. 26-36 of 3rd group) and index.

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