Marketing research :
McDaniel, Carl D.
Marketing research : the impact of the Internet / Carl McDaniel, Jr., Roger Gates. - 5th ed. - Cincinnati, Ohio : South-Western, c2002 - xxxii, 682, 36, 9 p. : col. ill. ; 26 cm. + 1 computer optical disc (4 3/4 in.)
Rev. ed. of: Contemporary marketing research. 4th. c1999.
Includes bibliographical references (p. 26-36 of 3rd group) and index.
032412581X
2001020090
Marketing research.
658.83
Marketing research : the impact of the Internet / Carl McDaniel, Jr., Roger Gates. - 5th ed. - Cincinnati, Ohio : South-Western, c2002 - xxxii, 682, 36, 9 p. : col. ill. ; 26 cm. + 1 computer optical disc (4 3/4 in.)
Rev. ed. of: Contemporary marketing research. 4th. c1999.
Includes bibliographical references (p. 26-36 of 3rd group) and index.
032412581X
2001020090
Marketing research.
658.83