Marketing research : (Record no. 1257)

MARC details
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 090719s2002 ohua b 001 0 eng
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2001020090
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 032412581X
035 ## - SYSTEM CONTROL NUMBER
System control number (Sirsi) u2157
040 ## - CATALOGING SOURCE
Original cataloging agency EG-CaNU
Transcribing agency EG-CaNU
Modifying agency EG-CaNU
042 ## - AUTHENTICATION CODE
Authentication code ncode
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.83
Edition number 21
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name McDaniel, Carl D.
9 (RLIN) 827
245 10 - TITLE STATEMENT
Title Marketing research :
Remainder of title the impact of the Internet /
Statement of responsibility, etc. Carl McDaniel, Jr., Roger Gates.
250 ## - EDITION STATEMENT
Edition statement 5th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Cincinnati, Ohio :
Name of publisher, distributor, etc. South-Western,
Date of publication, distribution, etc. c2002
300 ## - PHYSICAL DESCRIPTION
Extent xxxii, 682, 36, 9 p. :
Other physical details col. ill. ;
Dimensions 26 cm. +
Accompanying material 1 computer optical disc (4 3/4 in.)
500 ## - GENERAL NOTE
General note Rev. ed. of: Contemporary marketing research. 4th. c1999.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references (p. 26-36 of 3rd group) and index.
596 ## -
-- 1
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing research.
9 (RLIN) 3720
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Gates, Roger H.,
Dates associated with a name 1942-
9 (RLIN) 3721
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name McDaniel, Carl D.
Title of a work Contemporary marketing research.
9 (RLIN) 827
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Shelving location Date acquired Source of acquisition Total Checkouts Full call number Barcode Date last seen Copy number Price effective from Koha item type
    Dewey Decimal Classification     Main library Main library General Stacks 01/26/2020 PURCHASE   658.83 / MC.M 2002 002108 11/24/2019 1 11/24/2019 Books