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Consumer behaviour / Martin Evans, Ahmad Jamal, Gordon Foxall.

By: Contributor(s): Material type: TextTextPublication details: Chichester, England ; Hoboken, NJ : Wiley, c2009.Edition: 2nd edDescription: xv, 560 p. : col. ill. ; 26 cmISBN:
  • 0470994657 (pbk. : alk. paper)
Other title:
  • Consumer behavior
Subject(s): DDC classification:
  • 658.8342   22
Contents:
Consumer Motives and Values -- Consumer Response to Marketing Actions: 1 Exposure, Attention, Perception -- Consumer Response to Marketing Actions: 2 Learning and Attitudes -- Consumer Response to Marketing Actions -- Consumer Demographics -- Consumer Psychographics -- Social Group, Tribal and Household Buying Influences -- Culture and Subculture -- New Product Buying -- Repeat, Loyal and Relational Buying -- Data-Based Consumer Behaviour -- Consumer Misbehaviour -- Organizational Buying Behaviour --
Summary: Building on the success of the first edition , the new edition of of Consumer Behaviour has been fully revised and updated to be even more student friendly. Through the author teams seven decades of teaching and researching experience they have discovered that the application of concepts via practical examples is the best delivery method for effective lerning. Consumer Behaviour is a European text that is built around how students actaully learn consumer behaviour. Evans, Foxall and Jamal offer a mainstream consumer behaviour textbook, based on semesterised compulsory or optional modules on undergraduate and postgraduate business and marketing programmes. The student centred approach is manifested in the use of cases and exercises to be used in participative and applied ways, reflecting the clear trend towards student centred and application-based marketing courses.
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Holdings
Item type Current library Call number Copy number Status Date due Barcode
Books Books Main library General Stacks 658.8342 / EV.C 2009 (Browse shelf(Opens below)) 1 Available 006242

Includes bibliographical references (p. [513]-546) and index.

Consumer Motives and Values -- Consumer Response to Marketing Actions: 1 Exposure, Attention, Perception -- Consumer Response to Marketing Actions: 2 Learning and Attitudes -- Consumer Response to Marketing Actions -- Consumer Demographics -- Consumer Psychographics -- Social Group, Tribal and Household Buying Influences -- Culture and Subculture -- New Product Buying -- Repeat, Loyal and Relational Buying -- Data-Based Consumer Behaviour -- Consumer Misbehaviour -- Organizational Buying Behaviour --

Building on the success of the first edition , the new edition of of Consumer Behaviour has been fully revised and updated to be even more student friendly. Through the author teams seven decades of teaching and researching experience they have discovered that the application of concepts via practical examples is the best delivery method for effective lerning. Consumer Behaviour is a European text that is built around how students actaully learn consumer behaviour. Evans, Foxall and Jamal offer a mainstream consumer behaviour textbook, based on semesterised compulsory or optional modules on undergraduate and postgraduate business and marketing programmes. The student centred approach is manifested in the use of cases and exercises to be used in participative and applied ways, reflecting the clear trend towards student centred and application-based marketing courses.

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