Consumer behaviour / (Record no. 3125)

MARC details
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 100301s2009 enk 001 0 eng
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2008053856
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0470994657 (pbk. : alk. paper)
035 ## - SYSTEM CONTROL NUMBER
System control number (Sirsi) u4128
040 ## - CATALOGING SOURCE
Original cataloging agency EG-CaNU
Transcribing agency EG-CaNU
Modifying agency EG-CaNU
042 ## - AUTHENTICATION CODE
Authentication code ncode
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8342
Edition number 22
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Evans, Martin
Fuller form of name (Martin J.)
9 (RLIN) 8165
245 10 - TITLE STATEMENT
Title Consumer behaviour /
Statement of responsibility, etc. Martin Evans, Ahmad Jamal, Gordon Foxall.
246 3# - VARYING FORM OF TITLE
Title proper/short title Consumer behavior
250 ## - EDITION STATEMENT
Edition statement 2nd ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Chichester, England ;
-- Hoboken, NJ :
Name of publisher, distributor, etc. Wiley,
Date of publication, distribution, etc. c2009.
300 ## - PHYSICAL DESCRIPTION
Extent xv, 560 p. :
Other physical details col. ill. ;
Dimensions 26 cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references (p. [513]-546) and index.
505 ## - FORMATTED CONTENTS NOTE
Formatted contents note Consumer Motives and Values -- Consumer Response to Marketing Actions: 1 Exposure, Attention, Perception -- Consumer Response to Marketing Actions: 2 Learning and Attitudes -- Consumer Response to Marketing Actions -- Consumer Demographics -- Consumer Psychographics -- Social Group, Tribal and Household Buying Influences -- Culture and Subculture -- New Product Buying -- Repeat, Loyal and Relational Buying -- Data-Based Consumer Behaviour -- Consumer Misbehaviour -- Organizational Buying Behaviour --
520 ## - SUMMARY, ETC.
Summary, etc. Building on the success of the first edition , the new edition of of Consumer Behaviour has been fully revised and updated to be even more student friendly. Through the author teams seven decades of teaching and researching experience they have discovered that the application of concepts via practical examples is the best delivery method for effective lerning. Consumer Behaviour is a European text that is built around how students actaully learn consumer behaviour. Evans, Foxall and Jamal offer a mainstream consumer behaviour textbook, based on semesterised compulsory or optional modules on undergraduate and postgraduate business and marketing programmes. The student centred approach is manifested in the use of cases and exercises to be used in participative and applied ways, reflecting the clear trend towards student centred and application-based marketing courses.
596 ## -
-- 1
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Consumer behavior.
9 (RLIN) 563
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Jamal, Ahmad,
Dates associated with a name 1965-
9 (RLIN) 8166
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Foxall, G. R.
9 (RLIN) 8167
920 ## -
-- 9780470994658 (pbk. : alk. paper)
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Shelving location Date acquired Source of acquisition Total Checkouts Full call number Barcode Date last seen Copy number Price effective from Koha item type
    Dewey Decimal Classification     Main library Main library General Stacks 01/26/2020 ACA-P   658.8342 / EV.C 2009 006242 11/24/2019 1 11/24/2019 Books