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Search engine optimization : an hour a day / Jennifer Grappone and Gradiva Couzin.

By: Contributor(s): Material type: TextTextPublication details: San Francisco, Calif. : Sybex ; Chichester : John Wiley [distributor], 2006.Description: xviii, 318 p. : ill. ; 23 cmISBN:
  • 0471787531
  • 9780471787532
Subject(s): DDC classification:
  • 025.04   22
Contents:
Chapter 1 Clarify Your Goals -- Chapter 2 Customize Your Approach -- Chapter 3 Eternal Truths of SEO -- Chapter 4 How the Search Engines Work Right Now -- Chapter 5 Get Your Team on Board -- Chapter 6 Your One-Month Prep: Baseline and Keywords -- Chapter 7 Month One: Kick It into Gear -- Chapter 8 Month Two: Establish the Habit -- Chapter 9 Month Three: It’s a Way of Life -- Chapter 10 Extra Credit and Guilt-Free Slacking -- Appendix A -- Glossary -- Index.
Summary: Influence search engine results and bring targeted traffic to your Web site with an hour a day of search engine optimization (SEO). Drawing on years of experience as successful SEO consultants, Jennifer Grappone and Gradiva Couzin provide detailed, practical, and often surprisingly simple techniques for improving results. Their simple strategies include setting SEO goals, site optimization, developing and implementing a strategy that might include both free and paid efforts, and tools for monitoring trends, measuring the competition, and tracking results.
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Holdings
Item type Current library Call number Copy number Status Date due Barcode
Books Books Main library General Stacks 025.04 / GR.S 2006 (Browse shelf(Opens below)) 1 Available 011144

Includes index.

Chapter 1 Clarify Your Goals -- Chapter 2 Customize Your Approach -- Chapter 3 Eternal Truths of SEO -- Chapter 4 How the Search Engines Work Right Now -- Chapter 5 Get Your Team on Board -- Chapter 6 Your One-Month Prep: Baseline and Keywords -- Chapter 7 Month One: Kick It into Gear -- Chapter 8 Month Two: Establish the Habit -- Chapter 9 Month Three: It’s a Way of Life -- Chapter 10 Extra Credit and Guilt-Free Slacking -- Appendix A -- Glossary -- Index.

Influence search engine results and bring targeted traffic to your Web site with an hour a day of search engine optimization (SEO). Drawing on years of experience as successful SEO consultants, Jennifer Grappone and Gradiva Couzin provide detailed, practical, and often surprisingly simple techniques for improving results. Their simple strategies include setting SEO goals, site optimization, developing and implementing a strategy that might include both free and paid efforts, and tools for monitoring trends, measuring the competition, and tracking results.

APPSCIE, GWORKS

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