MARC details
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
101205s2006 caua 001 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
|---|
| LC control number |
2007273612 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0471787531 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780471787532 |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
(Sirsi) u7764 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
EG-CaNU |
| Transcribing agency |
EG-CaNU |
| Modifying agency |
EG-CaNU |
| 042 ## - AUTHENTICATION CODE |
|---|
| Authentication code |
ncode |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
025.04 |
| Edition number |
22 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Grappone, Jennifer. |
| 9 (RLIN) |
13954 |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Search engine optimization : |
| Remainder of title |
an hour a day / |
| Statement of responsibility, etc. |
Jennifer Grappone and Gradiva Couzin. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
San Francisco, Calif. : |
| Name of publisher, distributor, etc. |
Sybex ; |
| Place of publication, distribution, etc. |
Chichester : |
| Name of publisher, distributor, etc. |
John Wiley [distributor], |
| Date of publication, distribution, etc. |
2006. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xviii, 318 p. : |
| Other physical details |
ill. ; |
| Dimensions |
23 cm. |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Includes index. |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Chapter 1 Clarify Your Goals -- Chapter 2 Customize Your Approach -- Chapter 3 Eternal Truths of SEO -- Chapter 4 How the Search Engines Work Right Now -- Chapter 5 Get Your Team on Board -- Chapter 6 Your One-Month Prep: Baseline and Keywords -- Chapter 7 Month One: Kick It into Gear -- Chapter 8 Month Two: Establish the Habit -- Chapter 9 Month Three: It’s a Way of Life -- Chapter 10 Extra Credit and Guilt-Free Slacking -- Appendix A -- Glossary -- Index. |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc. |
Influence search engine results and bring targeted traffic to your Web site with an hour a day of search engine optimization (SEO). Drawing on years of experience as successful SEO consultants, Jennifer Grappone and Gradiva Couzin provide detailed, practical, and often surprisingly simple techniques for improving results. Their simple strategies include setting SEO goals, site optimization, developing and implementing a strategy that might include both free and paid efforts, and tools for monitoring trends, measuring the competition, and tracking results. |
| 598 ## - |
|---|
| -- |
APPSCIE, GWORKS |
| 596 ## - |
|---|
| -- |
1 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Internet searching |
| Form subdivision |
Handbooks, manuals, etc. |
| 9 (RLIN) |
13955 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Web search engines |
| Form subdivision |
Handbooks, manuals, etc. |
| 9 (RLIN) |
13956 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Computer network resources |
| Form subdivision |
Handbooks, manuals, etc. |
| 9 (RLIN) |
13957 |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Couzin, Gradiva. |
| 9 (RLIN) |
13958 |