Business market management : understanding, creating, and delivering value / James C. Anderson, James A. Narus, Das Narayandas.
Material type: TextPublication details: Upper Saddle River, N.J. : Pearson Prentice Hall, c2009.Edition: 3rd edDescription: xxv, 470 p. : col. ill. ; 25 cmISBN:- 0132089963
- 9780132089968
- 658.8 22
Item type | Current library | Call number | Copy number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|---|
Books | Main library General Stacks | 658.8 / AN.B 2009 (Browse shelf(Opens below)) | 1 | Available | 001912 |
Includes bibliographical references and index.
BUSINESS MARKET MANAGEMENT: GUIDING PRINCIPLES -- MARKET SENSING: GENERATING AND USING KNOWLEDGE ABOUT THE MARKET -- UNDERSTANDING FIRMS AS CUSTOMERS -- CRAFTING MARKET STRATEGY -- MANAGING MARKET OFFERINGS -- NEW OFFERING REALIZATION -- BUSINESS CHANNEL MANAGEMENT -- GAINING NEW BUSINESS -- SUSTAINING RESELLER PARTNERSHIPS -- MANAGING CUSTOMERS.
For Business-to-business marketing courses. Anderson builds the book around a framework of understanding, creating, and delivering value.
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