MARC details
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
090629s2009 njua b 001 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
|---|
| LC control number |
2008012486 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0132089963 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780132089968 |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
(Sirsi) u1948 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
EG-CaNU |
| Transcribing agency |
EG-CaNU |
| Modifying agency |
EG-CaNU |
| 042 ## - AUTHENTICATION CODE |
|---|
| Authentication code |
ncode |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.8 |
| Edition number |
22 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Anderson, James C., |
| Dates associated with a name |
1953- |
| 9 (RLIN) |
142 |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Business market management : |
| Remainder of title |
understanding, creating, and delivering value / |
| Statement of responsibility, etc. |
James C. Anderson, James A. Narus, Das Narayandas. |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
3rd ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
Upper Saddle River, N.J. : |
| Name of publisher, distributor, etc. |
Pearson Prentice Hall, |
| Date of publication, distribution, etc. |
c2009. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xxv, 470 p. : |
| Other physical details |
col. ill. ; |
| Dimensions |
25 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes bibliographical references and index. |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
BUSINESS MARKET MANAGEMENT: GUIDING PRINCIPLES -- MARKET SENSING: GENERATING AND USING KNOWLEDGE ABOUT THE MARKET -- UNDERSTANDING FIRMS AS CUSTOMERS -- CRAFTING MARKET STRATEGY -- MANAGING MARKET OFFERINGS -- NEW OFFERING REALIZATION -- BUSINESS CHANNEL MANAGEMENT -- GAINING NEW BUSINESS -- SUSTAINING RESELLER PARTNERSHIPS -- MANAGING CUSTOMERS. |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc. |
For Business-to-business marketing courses. Anderson builds the book around a framework of understanding, creating, and delivering value. |
| 596 ## - |
|---|
| -- |
1 |
| 630 ## - SUBJECT ADDED ENTRY--UNIFORM TITLE |
|---|
| Uniform title |
Intro to Entrepreneurship & Small Business Management |
| 9 (RLIN) |
3134 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Industrial marketing. |
| 9 (RLIN) |
3135 |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Narus, James A. |
| 9 (RLIN) |
3136 |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Narayandas, Das |
| 9 (RLIN) |
3137 |