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21.
Marketing research : an applied orientation / Naresh K. Malhotra by
Edition: 3rd ed
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London : Prentice-Hall International, c1999
Availability: Items available for loan: Main library (1)Call number: 658.83 / MA.M 1999.

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22.
Marketing planning : a workbook for marketing managers / Sally Dibb, Lyndon Simkin. by
Edition: 1st ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London : South-Western Cengage Learning, c2008
Availability: Items available for loan: Main library (1)Call number: 658.802 / DI.M 2008.

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23.
Consumer behavior / Roger D. Blackwell, Paul W. Miniard, James F. Engel. by
Edition: 9th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Ft. Worth, Tex. : Harcourt College Publishers, c2001
Availability: Items available for loan: Main library (1)Call number: 658.8342 / BL.C 2001.

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24.
Essentials of marketing / Frances Brassington , Stephen Pettitt. by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Harlow, England ; New York : Prentice Hall Financial Times, 2007
Availability: Items available for loan: Main library (2)Call number: 658.8 / BR.E 2007, ...

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25.
Business market management : understanding, creating, and delivering value / James C. Anderson, James A. Narus, Das Narayandas. by
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Upper Saddle River, N.J. : Pearson Prentice Hall, c2009
Availability: Items available for loan: Main library (1)Call number: 658.8 / AN.B 2009.

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26.
Marketing research : a practical approach / Bonita Kolb. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Los Angeles : SAGE, 2008
Availability: Items available for loan: Main library (1)Call number: 658.83 / KO.M 2008.

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27.
Strategic marketing management : planning, implementation and control / Richard M.S. Wilson and Colin Gilligan. by
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Oxford : Elsevier Butterworth-Heinemann, 2005
Availability: Items available for loan: Main library (1)Call number: 658.802 / WI.S 2004.

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28.
Marketing management / Philip Kotler, Kevin Keller. by
Edition: 12th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Upper Saddle River, NJ : Pearson Prentice Hall, c2006
Availability: Items available for loan: Main library (1)Call number: 658.8 / KO.M 2006.

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29.
E-commerce : business, technology, society / Kenneth C. Laudon, Carol Guercio Traver. by
Edition: 5th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : Pearson/Addison Wesley, c2009
Availability: Items available for loan: Main library (2)Call number: 658.872 / LA.E 2009, ...

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30.
Essentials of marketing : text and cases / Geoffrey Lancaster, Lester Massingham. by
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London ; New York : McGraw-Hill Book Co., c1999
Availability: Items available for loan: Main library (1)Call number: 658.8 / LA.E 1999.

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31.
Marketing communications : a university of leicester module / Management Center university of leicester. by Series: A pearson custom publication
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Edinburgh : Pearson education ; 2006
Other title:
  • Master of business administration : marketing communication
Availability: Items available for loan: Main library (1)Call number: 658.802 UN.M 2006.

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32.
Strategic marketing / David W. Cravens, Nigel F. Piercy. by Series:
Edition: 6th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : Irwin/McGraw-Hill, c2009
Availability: Items available for loan: Main library (2)Call number: 658.8 / CR.S 2009, ...

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33.
Marketing research : the impact of the Internet / Carl McDaniel, Jr., Roger Gates. by
Edition: 5th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Cincinnati, Ohio : South-Western, c2002
Availability: Items available for loan: Main library (2)Call number: 658.83 / MC.M 2002, ...

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34.
Marketing research essentials / Carl McDaniel Jr., Roger Gates. by
Edition: 6th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Hoboken, N.J. : John Wiley, c2008
Availability: Items available for loan: Main library (1)Call number: 658.83 / MC.M 2008.

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35.
Marketing logistics / Martin Christopher and Helen Peck. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Amestrdam : Butterworth Heinemann, c2003
Availability: Items available for loan: Main library (1)Call number: 658.8 / CH.M 2003.

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36.
Principles of marketing / Philip Kotler, Gary Armstrong. by
Edition: 11th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Upper Saddle River, NJ : Pearson Prentice Hall, 2005
Availability: Items available for loan: Main library (1)Call number: 658.8 / KO.P 2005.

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37.
Advertising communications & promotion management / John R. Rossiter, Larry Percy. by Series: McGraw-Hill series in marketing
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : McGraw-Hill Companies, c1997
Availability: Items available for loan: Main library (1)Call number: 659.1 / RO.A 1997.

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38.
Marketing management : knowledge and skills / J. Paul Peter, James H. Donnelly. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: 9th ed.
Availability: Items available for loan: Main library (1)Call number: 658.8 / PE. M 2009.

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39.
Marketing automation : practical steps to more effective direct marketing / Jeff LeSueur. by Series: Wiley and SAS business series
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Hoboken, N.J. : John Wiley & Sons, c2007
Availability: Items available for loan: Main library (1)Call number: 658.872 / LE.M 2007.

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40.
Marketing research / Carl McDaniel, Jr., Roger Gates. by
Edition: 8th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Hoboken, NJ : Wiley, c2010
Availability: Items available for loan: Main library (2)Call number: 658.83 / MC.M 2010, ...

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