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Contemporary advertising / William F. Arens, Michael F. Weigold, Christian Arens.
Material type:
TextPublication details: Boston : McGraw-Hill Irwin, c2008.Edition: 11th edDescription: xl, 712 p. : col. ill., col. map ; 29 cmISBN: - 9780073529912 (alk. paper
- 659.1 22
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode | |
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Main library General Stacks | 659.1 / AR.C 2008 (Browse shelf(Opens below)) | 1 | Available | 001718 |
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| 658.872 / TU.I 2009 Introduction to electronic commerce / | 658.88 / RA.I 2003 Implementing electronic card payment systems / | 658.913621 / BE.M 2008 Management lessons from Mayo Clinic : | 659.1 / AR.C 2008 Contemporary advertising / | 659.1 / AR.E 2009 Essentials of contemporary advertising / | 659.1 / BE.A 2009 Advertising and promotion : | 659.1 / MO.A 2009 Advertising : |
Includes bibliographical references (p. 653-672) and indexes
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