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Contemporary advertising / William F. Arens, Michael F. Weigold, Christian Arens.

By: Contributor(s): Material type: TextTextPublication details: Boston : McGraw-Hill Irwin, c2008.Edition: 11th edDescription: xl, 712 p. : col. ill., col. map ; 29 cmISBN:
  • 9780073529912 (alk. paper
Subject(s): DDC classification:
  • 659.1   22
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Holdings
Item type Current library Call number Copy number Status Date due Barcode
Books Books Main library General Stacks 659.1 / AR.C 2008 (Browse shelf(Opens below)) 1 Available 001718

Includes bibliographical references (p. 653-672) and indexes

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