Amazon cover image
Image from Amazon.com
Image from Google Jackets

Global strategic management / Mike W. Peng.

By: Material type: TextTextPublication details: [Mason, Ohio] ; United Kingdom : South-Western/Cengage Learning, c2009.Edition: 2nd ed., International student edDescription: xxx, 510 p. : ill., maps ; 24 cmISBN:
  • 9780324590982
  • 0324590989
Subject(s): DDC classification:
  • 658.4012   22
Contents:
PART I: FOUNDATIONS OF GLOBAL STRATEGY -- 1. Strategy Around the Globe -- 2. Industry Competition -- 3. Resources and Capabilities -- 4. Institutions,Cultures, and Ethics -- Part I: Cases -- 1.1: The Japanese Bookselling Industry -- 1.2: AGRANA -- 1.3: Mattel and the Toy Recalls -- 1.4: How Chinese Toymakers Respond to Recalls -- PART II: BUSINESS-LEVEL STRATEGIES -- 5. Foreign Market Entries -- 6. The Entrepreneurial Firm -- 7. Strategic Alliances and Networks -- 8. Global Competitive Dynamics -- Part II: Cases -- 2.1: Competition in the Chinese Automobile Industry -- 2.2: Unilever's Fair & Lovely Whitening Cream -- 2.3: Pearl River Piano Group's International Strategy -- 2.4: Is A Diamond (Cartel) Forever? -- PART III: CORPORATE-LEVEL STTRATEGIES -- 9. Diversifications and Acquisitions -- 10. Multinational Strategies, Structures, and Learning -- 11. Corporate Governance -- 12. Corporate Social Responsibility -- Part III: Cases -- 3.1: Sunflower Company -- 3.2: 3i Group and Little Sheep -- 3.3: Building A Better Rate Trap -- 3.4: Have You Offset Your Own Carbon Emissions?
Summary: GLOBAL STRATEGIC MANAGEMENT is the first textbook of its kind specifically written for the Capstone Management course for International Business programs and Strategic Management courses with a global emphasis. While the few other available international strategy texts focus on how to manage larger, multinational enterprises, Mike Peng's GLOBAL STRATEGIC MANAGEMENT, 2e International Edition, offers several new perspectives. These include a broadened definition of "global strategy"; comprehensive and innovative coverage; in-depth and consistent explanations of cutting-edge research; and an interesting and accessible way to engage students. The text uses the "strategy tripod"--analyzing strategy from the industry-, institution-, and resource-based views--to answer the question: What determines the success or failure of firms around the globe?
Tags from this library: No tags from this library for this title. Log in to add tags.
Star ratings
    Average rating: 0.0 (0 votes)
Holdings
Item type Current library Call number Copy number Status Date due Barcode
Books Books Main library General Stacks 658.4012 / PE.G 2009 (Browse shelf(Opens below)) 1 Available 011854

Includes bibliographical references and index.

PART I: FOUNDATIONS OF GLOBAL STRATEGY -- 1. Strategy Around the Globe -- 2. Industry Competition -- 3. Resources and Capabilities -- 4. Institutions,Cultures, and Ethics -- Part I: Cases -- 1.1: The Japanese Bookselling Industry -- 1.2: AGRANA -- 1.3: Mattel and the Toy Recalls -- 1.4: How Chinese Toymakers Respond to Recalls -- PART II: BUSINESS-LEVEL STRATEGIES -- 5. Foreign Market Entries -- 6. The Entrepreneurial Firm -- 7. Strategic Alliances and Networks -- 8. Global Competitive Dynamics -- Part II: Cases -- 2.1: Competition in the Chinese Automobile Industry -- 2.2: Unilever's Fair & Lovely Whitening Cream -- 2.3: Pearl River Piano Group's International Strategy -- 2.4: Is A Diamond (Cartel) Forever? -- PART III: CORPORATE-LEVEL STTRATEGIES -- 9. Diversifications and Acquisitions -- 10. Multinational Strategies, Structures, and Learning -- 11. Corporate Governance -- 12. Corporate Social Responsibility -- Part III: Cases -- 3.1: Sunflower Company -- 3.2: 3i Group and Little Sheep -- 3.3: Building A Better Rate Trap -- 3.4: Have You Offset Your Own Carbon Emissions?

GLOBAL STRATEGIC MANAGEMENT is the first textbook of its kind specifically written for the Capstone Management course for International Business programs and Strategic Management courses with a global emphasis. While the few other available international strategy texts focus on how to manage larger, multinational enterprises, Mike Peng's GLOBAL STRATEGIC MANAGEMENT, 2e International Edition, offers several new perspectives. These include a broadened definition of "global strategy"; comprehensive and innovative coverage; in-depth and consistent explanations of cutting-edge research; and an interesting and accessible way to engage students. The text uses the "strategy tripod"--analyzing strategy from the industry-, institution-, and resource-based views--to answer the question: What determines the success or failure of firms around the globe?

1

There are no comments on this title.

to post a comment.