MARC details
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
120523s2009 xxuab b 001 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
|---|
| LC control number |
2008931990 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780324590982 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0324590989 |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
(Sirsi) u8194 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
EG-CaNU |
| Transcribing agency |
EG-CaNU |
| Modifying agency |
EG-CaNU |
| 042 ## - AUTHENTICATION CODE |
|---|
| Authentication code |
ncode |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.4012 |
| Edition number |
22 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Peng, Mike W., |
| Dates associated with a name |
1968- |
| 9 (RLIN) |
14958 |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Global strategic management / |
| Statement of responsibility, etc. |
Mike W. Peng. |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
2nd ed., International student ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
[Mason, Ohio] ; |
| -- |
United Kingdom : |
| Name of publisher, distributor, etc. |
South-Western/Cengage Learning, |
| Date of publication, distribution, etc. |
c2009. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xxx, 510 p. : |
| Other physical details |
ill., maps ; |
| Dimensions |
24 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes bibliographical references and index. |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
PART I: FOUNDATIONS OF GLOBAL STRATEGY -- 1. Strategy Around the Globe -- 2. Industry Competition -- 3. Resources and Capabilities -- 4. Institutions,Cultures, and Ethics -- Part I: Cases -- 1.1: The Japanese Bookselling Industry -- 1.2: AGRANA -- 1.3: Mattel and the Toy Recalls -- 1.4: How Chinese Toymakers Respond to Recalls -- PART II: BUSINESS-LEVEL STRATEGIES -- 5. Foreign Market Entries -- 6. The Entrepreneurial Firm -- 7. Strategic Alliances and Networks -- 8. Global Competitive Dynamics -- Part II: Cases -- 2.1: Competition in the Chinese Automobile Industry -- 2.2: Unilever's Fair & Lovely Whitening Cream -- 2.3: Pearl River Piano Group's International Strategy -- 2.4: Is A Diamond (Cartel) Forever? -- PART III: CORPORATE-LEVEL STTRATEGIES -- 9. Diversifications and Acquisitions -- 10. Multinational Strategies, Structures, and Learning -- 11. Corporate Governance -- 12. Corporate Social Responsibility -- Part III: Cases -- 3.1: Sunflower Company -- 3.2: 3i Group and Little Sheep -- 3.3: Building A Better Rate Trap -- 3.4: Have You Offset Your Own Carbon Emissions? |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc. |
GLOBAL STRATEGIC MANAGEMENT is the first textbook of its kind specifically written for the Capstone Management course for International Business programs and Strategic Management courses with a global emphasis. While the few other available international strategy texts focus on how to manage larger, multinational enterprises, Mike Peng's GLOBAL STRATEGIC MANAGEMENT, 2e International Edition, offers several new perspectives. These include a broadened definition of "global strategy"; comprehensive and innovative coverage; in-depth and consistent explanations of cutting-edge research; and an interesting and accessible way to engage students. The text uses the "strategy tripod"--analyzing strategy from the industry-, institution-, and resource-based views--to answer the question: What determines the success or failure of firms around the globe? |
| 596 ## - |
|---|
| -- |
1 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Strategic planning. |
| 9 (RLIN) |
92 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
International business enterprises |
| General subdivision |
Management. |
| 9 (RLIN) |
14959 |