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Consumer behavior : building marketing strategy / Del I. Hawkins, David L. Mothersbaugh.

By: Contributor(s): Material type: TextTextPublication details: Boston : McGraw-Hill Irwin, c2010.Edition: 11th edDescription: xxii, 778 p. : ill. ; 27 cm. + 1 CD-ROM (4 3/4 in.)ISBN:
  • 0071288414
Subject(s): DDC classification:
  • 658.83420973   22
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Item type Current library Call number Copy number Status Date due Barcode
Books Books Main library General Stacks 658.83420973 / HA.C 2010 (Browse shelf(Opens below)) 1 Available 003964
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658.8342 / SO.C 1999 Consumer behaviour : 658.8342 / SO.C 2007 Consumer behavior : 658.8342 SO.C / 2009 Consumer behavior : 658.83420973 / HA.C 2010 Consumer behavior : 658.84 / CZ.I 2007 International marketing / 658.84 / JO.C 1998 Creative strategy in direct marketing / 658.84 / PE.I 1997 Integrated account management :

Includes bibliographical references and index.

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