Consumer behavior :

Hawkins, Del I.

Consumer behavior : building marketing strategy / Del I. Hawkins, David L. Mothersbaugh. - 11th ed. - Boston : McGraw-Hill Irwin, c2010. - xxii, 778 p. : ill. ; 27 cm. + 1 CD-ROM (4 3/4 in.)

Includes bibliographical references and index.

0071288414

2008044958


Consumer behavior -- United States.
Market surveys -- United States.
Consumer behavior -- United States -- Case studies.

658.83420973