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Best practice cases in branding : lessons from the world's strongest brands / Kevin Lane Keller.

By: Material type: TextTextPublication details: New Jersey : Pearson , c2008.Description: 382 p. ; 22 cmISBN:
  • 013188865X
Subject(s): DDC classification:
  • 658   22
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Holdings
Item type Current library Call number Copy number Status Date due Barcode
Books Books Main library General Stacks 658 / KE.B 2008 (Browse shelf(Opens below)) 1 Available 002692

Includes bibliographical references.

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