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Best practice cases in branding :

Keller, Kevin Lane, 1956-

Best practice cases in branding : lessons from the world's strongest brands / Kevin Lane Keller. - New Jersey : Pearson , c2008. - 382 p. ; 22 cm.

Includes bibliographical references.

ISBN: 013188865X

Subjects--Topical Terms:
Business -- cases.

Dewey Class. No.: 658

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