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Marketing communications / Patrick De Pelsmacker, Maggie Geuens, Joeri van den Bergh.

By: Contributor(s): Material type: TextTextPublication details: New York : Financial Times/Prentice Hall, 2001.Description: xiv, 509 p. : ill. ; 25 cmISBN:
  • 9780273638711
Subject(s): DDC classification:
  • 658.802   21
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Holdings
Item type Current library Call number Copy number Status Date due Barcode
Books Books Main library General Stacks 658.802 / PE.M 2001 (Browse shelf(Opens below)) 1 Available 002139
Browsing Main library shelves, Shelving location: General Stacks Close shelf browser (Hides shelf browser)
658.802 / LE.A 2008 Analysis for marketing planning / 658.802 / MC.M 2007 Marketing plans : 658.802 / MU.M 2010 Marketing management : 658.802 / PE.M 2001 Marketing communications / 658.802 / PE.S 2008 Strategic integrated marketing communication : 658.802 UN.M 2006 Marketing communications : 658.802 / WA.M 1996 Marketing strategy :

Includes bibliographical references and indexes.

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