Marketing communications / (Record no. 616)

MARC details
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 090506s2001 nyua b 001 0 eng
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 99049461
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780273638711
035 ## - SYSTEM CONTROL NUMBER
System control number (Sirsi) u1559
040 ## - CATALOGING SOURCE
Original cataloging agency EG-CaNU
Transcribing agency EG-CaNU
Modifying agency EG-CaNU
042 ## - AUTHENTICATION CODE
Authentication code ncode
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.802
Edition number 21
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Pelsmacker, Patrick de,
Dates associated with a name 1957-
9 (RLIN) 1975
245 10 - TITLE STATEMENT
Title Marketing communications /
Statement of responsibility, etc. Patrick De Pelsmacker, Maggie Geuens, Joeri van den Bergh.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New York :
Name of publisher, distributor, etc. Financial Times/Prentice Hall,
Date of publication, distribution, etc. 2001.
300 ## - PHYSICAL DESCRIPTION
Extent xiv, 509 p. :
Other physical details ill. ;
Dimensions 25 cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references and indexes.
596 ## -
-- 1
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Communication in marketing
Geographic subdivision Europe.
9 (RLIN) 1976
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Advertising.
9 (RLIN) 1283
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Geuens, Maggie,
Dates associated with a name 1969-
9 (RLIN) 1977
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Bergh, Joeri van den,
Dates associated with a name 1971-
9 (RLIN) 1978
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Shelving location Date acquired Source of acquisition Total Checkouts Full call number Barcode Date last seen Copy number Price effective from Koha item type
    Dewey Decimal Classification     Main library Main library General Stacks 01/26/2020 EAB-P   658.802 / PE.M 2001 002139 11/24/2019 1 11/24/2019 Books