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Business research methods and statistics using SPSS / Robert B. Burns and Richard A. Burns.

By: Contributor(s): Material type: TextTextPublication details: Los Angeles ; London : SAGE, 2008.Description: xii, 544 p. ; 24 cmISBN:
  • 1412945291
  • 9781412945295
Other title:
  • Business research methods and statistics using Statistical Package for the Social Sciences
Subject(s): DDC classification:
  • 658.0072   22
Contents:
GENERAL ORIENTATION TO RESEARCH IN BUSINESS AND MANAGEMENT -- ENTERING, DESCRIBING AND OBTAINING DATA -- STATISTICALLY ANALYSING DATA -- SURVEY METHODS FOR RESEARCH IN BUSINESS AND MANAGEMENT -- REPORTING AND PRESENTING RESEARCH
Abstract: Business Research Methods and Statistics Using SPSS provides a simple, easy to follow, and non-mathematical approach to understanding and using quantitative methods and statistics. It is solidly grounded in the context of business and management research, enabling students to appreciate the practical applications of the techniques and procedures explained. The book is comprehensive in its coverage, including discussion of the business context, statistical analysis of data, survey methods, and reporting and presenting research. A companion website also contains four extra chapters for the more advanced student, along with PowerPoint slides for instructors, and additional questions and exercises, all of which aim to help students to: * Understand the importance and application of statistics and quantitative methods in the field of business * Design effective research studies Interpret statistical results * Use statistical information meaningfully * Use SPSS confidently Ideal for those with a minimum of mathematical and statistical knowledge, this book will be an invaluable resource for students on quantitative methods courses in Business and Management, Organization Studies, Marketing Research and Economics.
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Item type Current library Call number Copy number Status Date due Barcode
Books Books Main library General Stacks 658.0072 / BU.B 2008 (Browse shelf(Opens below)) 1 Available 007039
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658.00285467 / MA.C 1996 Cybercorp : 658.003 / NA.F 2007 Fundamentals of entrepreneurship / 658.0072 / BR.B 2007 Business research methods / 658.0072 / BU.B 2008 Business research methods and statistics using SPSS / 658.0072 / CO.P 2008 Business research methods / 658.0072 / CO.P 2008 Business research methods / 658.0072 CR.R / 2009 Research methods :

GENERAL ORIENTATION TO RESEARCH IN BUSINESS AND MANAGEMENT -- ENTERING, DESCRIBING AND OBTAINING DATA -- STATISTICALLY ANALYSING DATA -- SURVEY METHODS FOR RESEARCH IN BUSINESS AND MANAGEMENT -- REPORTING AND PRESENTING RESEARCH

Business Research Methods and Statistics Using SPSS provides a simple, easy to follow, and non-mathematical approach to understanding and using quantitative methods and statistics. It is solidly grounded in the context of business and management research, enabling students to appreciate the practical applications of the techniques and procedures explained. The book is comprehensive in its coverage, including discussion of the business context, statistical analysis of data, survey methods, and reporting and presenting research. A companion website also contains four extra chapters for the more advanced student, along with PowerPoint slides for instructors, and additional questions and exercises, all of which aim to help students to: * Understand the importance and application of statistics and quantitative methods in the field of business * Design effective research studies Interpret statistical results * Use statistical information meaningfully * Use SPSS confidently Ideal for those with a minimum of mathematical and statistical knowledge, this book will be an invaluable resource for students on quantitative methods courses in Business and Management, Organization Studies, Marketing Research and Economics.

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