MARC details
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
100316s2008 enk 000 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
|---|
| LC control number |
2008920625 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
1412945291 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9781412945295 |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
(Sirsi) u5165 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
EG-CaNU |
| Transcribing agency |
EG-CaNU |
| Modifying agency |
EG-CaNU |
| 042 ## - AUTHENTICATION CODE |
|---|
| Authentication code |
ncode |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.0072 |
| Edition number |
22 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Burns, Robert B. |
| 9 (RLIN) |
1767 |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Business research methods and statistics using SPSS / |
| Statement of responsibility, etc. |
Robert B. Burns and Richard A. Burns. |
| 246 3# - VARYING FORM OF TITLE |
|---|
| Title proper/short title |
Business research methods and statistics using Statistical Package for the Social Sciences |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
Los Angeles ; |
| -- |
London : |
| Name of publisher, distributor, etc. |
SAGE, |
| Date of publication, distribution, etc. |
2008. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xii, 544 p. ; |
| Dimensions |
24 cm. |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
GENERAL ORIENTATION TO RESEARCH IN BUSINESS AND MANAGEMENT -- ENTERING, DESCRIBING AND OBTAINING DATA -- STATISTICALLY ANALYSING DATA -- SURVEY METHODS FOR RESEARCH IN BUSINESS AND MANAGEMENT -- REPORTING AND PRESENTING RESEARCH |
| 520 3# - SUMMARY, ETC. |
|---|
| Summary, etc. |
Business Research Methods and Statistics Using SPSS provides a simple, easy to follow, and non-mathematical approach to understanding and using quantitative methods and statistics. It is solidly grounded in the context of business and management research, enabling students to appreciate the practical applications of the techniques and procedures explained. The book is comprehensive in its coverage, including discussion of the business context, statistical analysis of data, survey methods, and reporting and presenting research. A companion website also contains four extra chapters for the more advanced student, along with PowerPoint slides for instructors, and additional questions and exercises, all of which aim to help students to: * Understand the importance and application of statistics and quantitative methods in the field of business * Design effective research studies Interpret statistical results * Use statistical information meaningfully * Use SPSS confidently Ideal for those with a minimum of mathematical and statistical knowledge, this book will be an invaluable resource for students on quantitative methods courses in Business and Management, Organization Studies, Marketing Research and Economics. |
| 596 ## - |
|---|
| -- |
1 |
| 630 00 - SUBJECT ADDED ENTRY--UNIFORM TITLE |
|---|
| Uniform title |
SPSS (Computer file) |
| 9 (RLIN) |
443 |
| 650 0# - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Business |
| General subdivision |
Research |
| -- |
Methodology. |
| 9 (RLIN) |
10315 |
| 650 0# - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Business |
| General subdivision |
Research |
| -- |
Statistical methods. |
| 9 (RLIN) |
10316 |
| 650 0# - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Business |
| General subdivision |
Research |
| -- |
Data processing. |
| 9 (RLIN) |
10317 |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Burns, Richard A. |
| 9 (RLIN) |
1767 |
| 920 ## - |
|---|
| -- |
9781412945295 (pbk.) |
| 920 ## - |
|---|
| -- |
1412945305 (pbk.) |
| 920 ## - |
|---|
| -- |
9781412945301 (pbk.) |