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Global marketing : foreign entry, local marketing & global management / Johny K. Johansson.

By: Material type: TextTextSeries: McGraw-Hill/Irwin series in marketingPublication details: New York, N.Y. : McGraw-Hill/Irwin, c2003.Edition: 3rd edDescription: xviii, 654 p. : ill. ; 28 cmISBN:
  • 0071195637
  • 9780071195638
Subject(s): DDC classification:
  • 658.802   22
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Item type Current library Call number Copy number Status Date due Barcode
Books Books Main library General Stacks 658.802 / JO.G 2003 (Browse shelf(Opens below)) 1 Available 000445
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658.802 / GI.S 2009 Strategic marketing planning / 658.802 / HO.M 2006 Marketing planning : 658.802 / HO.M 2008 Marketing strategy and competitive positioning / 658.802 / JO.G 2003 Global marketing : 658.802 / LE.A 2008 Analysis for marketing planning / 658.802 / MC.M 2007 Marketing plans : 658.802 / MU.M 2010 Marketing management :

Includes bibliographical references and indexes.

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