Global marketing :
Johansson, Johny K.
Global marketing : foreign entry, local marketing & global management / Johny K. Johansson. - 3rd ed. - New York, N.Y. : McGraw-Hill/Irwin, c2003. - xviii, 654 p. : ill. ; 28 cm. - McGraw-Hill/Irwin series in marketing .
Includes bibliographical references and indexes.
0071195637 9780071195638
2002023528
EMBA.
Export marketing.
Export marketing -- Management.
658.802
Global marketing : foreign entry, local marketing & global management / Johny K. Johansson. - 3rd ed. - New York, N.Y. : McGraw-Hill/Irwin, c2003. - xviii, 654 p. : ill. ; 28 cm. - McGraw-Hill/Irwin series in marketing .
Includes bibliographical references and indexes.
0071195637 9780071195638
2002023528
EMBA.
Export marketing.
Export marketing -- Management.
658.802