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Marketing research : within a changing information environment / Joseph F. Hair, Jr., Robert P. Bush, David J. Ortinau.

By: Contributor(s): Material type: TextTextSeries: McGraw-Hill/Irwin series in marketingPublication details: Boston : McGraw-Hill/Irwin, c2003.Edition: 2nd edDescription: xxiii, 672 p. : ill. ; 27 cm. + 1 computer optical disc (4 3/4 in.)ISBN:
  • 0071151192
Subject(s): DDC classification:
  • 658.83   22
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Holdings
Item type Current library Call number Copy number Status Date due Barcode
Books Books Main library General Stacks 658.83 / HA.M 2003 (Browse shelf(Opens below)) 1 Available 000443

Includes bibliographical references (p. 687-696) and indexes.

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