Marketing research :
Hair, Joseph F.
Marketing research : within a changing information environment / Joseph F. Hair, Jr., Robert P. Bush, David J. Ortinau. - 2nd ed. - Boston : McGraw-Hill/Irwin, c2003. - xxiii, 672 p. : ill. ; 27 cm. + 1 computer optical disc (4 3/4 in.) - McGraw-Hill/Irwin series in marketing .
Includes bibliographical references (p. 687-696) and indexes.
0071151192
2002018857
EMBA.
MOT.
Marketing research.
658.83
Marketing research : within a changing information environment / Joseph F. Hair, Jr., Robert P. Bush, David J. Ortinau. - 2nd ed. - Boston : McGraw-Hill/Irwin, c2003. - xxiii, 672 p. : ill. ; 27 cm. + 1 computer optical disc (4 3/4 in.) - McGraw-Hill/Irwin series in marketing .
Includes bibliographical references (p. 687-696) and indexes.
0071151192
2002018857
EMBA.
MOT.
Marketing research.
658.83