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Marketing planning : a global perspective / Svend Hollensen.

By: Material type: TextTextPublication details: London : McGraw-Hill, c2006.Description: xix, 455 p. ; 24 cmISBN:
  • 0077104188
Subject(s): DDC classification:
  • 658.802   22
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Holdings
Item type Current library Call number Copy number Status Date due Barcode
Books Books Main library General Stacks 658.802 / HO.M 2006 (Browse shelf(Opens below)) 1 Available 002623
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658.802 / DA.M 2010 Marketing communications : 658.802 / DI.M 2008 Marketing planning : 658.802 / GI.S 2009 Strategic marketing planning / 658.802 / HO.M 2006 Marketing planning : 658.802 / HO.M 2008 Marketing strategy and competitive positioning / 658.802 / JO.G 2003 Global marketing : 658.802 / LE.A 2008 Analysis for marketing planning /

Includes bibliographical references and index.

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