Marketing planning :
Hollensen, Svend.
Marketing planning : a global perspective / Svend Hollensen. - London : McGraw-Hill, c2006. - xix, 455 p. ; 24 cm.
Includes bibliographical references and index.
0077104188
EMBA.
Marketing -- Management.
658.802
Marketing planning : a global perspective / Svend Hollensen. - London : McGraw-Hill, c2006. - xix, 455 p. ; 24 cm.
Includes bibliographical references and index.
0077104188
EMBA.
Marketing -- Management.
658.802